Madison Avenue, New York’s legendary home of luxury, has added a new attraction: the IWC Flagship Boutique at 535 Madison Avenue. The more than 3’ooo square-foot, bi-level boutique presents the most complicated Swiss timepieces, and welcomes visitors to an inspirational voyage into the multi-faceted world of IWC.
In fact, this opening marks a return to American roots. Florentine Ariosto Jones, an American, is the legendary figure who launched IWC Schaffhausen in 1868. Since then, the luxury Swiss watch brand has made great strides in complicated technological developments and innovative design – now housed in classic timepieces.
Hosted by Georges Kern, CEO of IWC Schaffhausen, the grand opening was attended by: Miya Ali (daughter of Muhammad Ali) with boxing legends, Evander Holyfield and Larry Holmes. The stage and screen were represented by the dashing Matthew Fox, Chris Hemsworth, Joe Manganiello and Channing Tatum, with supermodels Karolina Kurkova and Adriana Lima, who was looking gorgeous sporting a bump, providing the glamour.
All images © Getty/IWC Schaffhausen