Louis Vuitton are opening ‘Roma Etoile’, their new maison in the historical Centro Sperimentale di Cinematografia, 20 years after they opened their first store on San Lorenzo in the city’s Lucina Square.

The iconic building has been completely transformed to offer visitors a visual and sensory experience housing some of the most prestigious creations of the house.

Handmade Cinema, a documentary produced by Luchino Visconti di Modrone and directed by Guido Torlonia, is also being made to mark the start of the project, and celebrate the association with Louis Vuitton and the art of cinema.

The formal opening will take place on 29th January. For more information, log on to: www.louisvuitton.co.uk